TFC Consulting hired me to create a catchy booth design along with custom made branding elements for a continuing theme based on their logo. Starting with just their logo, I was able to create a common theme through their collateral including colors true to their original logo as well as their slogan such as chess pieces. The goal was to keep it corporate and clean but at the same time provide some flashiness with the marketing slicks. Provided that they have a lot of detail, I was able to come up with a design that didn't bore the viewers eyes or overcomplicate the matters even more by trying to chop up the text and place on top of other graphics. The key was to keep a good balance between colorful and attentive.