Stamp Out Hunger | Social Media Strategy 2016
I worked with the National Association of Letter Carriers and their yearly single-day food drive event in 2016. My goal was to incorporate a countdown campaign for social media websites to aid their attempts to spread awareness beyond the usual grassroots approach they're used to. I designed a bold stamp layover utilizing recent years photos of the event to involve those who didn't know about it through likes and shares on Facebook and other social media platforms. Check out the Stamp Out Hunger campaign for yourself and be prepared every 2nd Saturday of May each calendar year. Here is my company's feature in their newsletter - Check it out at https://lnkd.in/dSrAd9R This project was pitched by me to Pam Donato who was introduced to me by Joe Conway. They were wonderful to work with - I plan to update this description if they are able to break the World Record once again!